About Caldwell

Caldwell is a third-generation, family-owned marketing data provider and direct marketer since 1968.

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Our Story: More Than Just Data

For over 55 years, Caldwell List Company has operated on a simple principle: our clients’ success is our success. Unlike list brokers who offer limited options from a single source, we function as dedicated data brokers. We’ve built partnerships with the nation’s best compilers to give you more options and better results. We don’t just provide “counts and prices”—we provide knowledge, guidance, and a partnership you can trust.

Our Story

55+

Years in Business

70%

Repeat Customer Rate

15

Years Average Employee Experience

20+

Years with Some of Our Clients

An Extension of Your Team

Our greatest asset is our people. Caldwell’s marketing specialists have been with us for an average of 15 years, bringing unparalleled experience to every project. When you work with us, you’re not just buying a list—you’re gaining access to decades of collective knowledge dedicated to improving your response rate.

HOW IS CALDWELL DIFFERENT

  • Only top-quality list choices from the country’s best compilers
  • 55 years of list experience and knowledge
  • Competitive pricing and volume discounts
  • Your own Marketing Specialist whose interest is improving your response
  • Lists any way you want them – Online 24/7 Or by phone during business hours
  • Customer service is our mission and our daily goal
  • Personal customer service is the mission of our company and daily goal of our employees.
  • Large enough to handle your needs and small enough to care about them
  • Not here for the “quick sale” – we are a marketing partner who cares about your response after the sale.
  • We stand behind our data and products – if you have a problem, we do what is takes to satisfy you.

Become Part of the Caldwell Family

Join thousands of satisfied customers who have trusted us for over 55 years. Let’s discuss your project today.