Telemarketing Campaigns Yield Strong Response in Energy Sector

Based on the amount of recent requests we have had from prospective clients within the home/residential energy industry, I was interested to contact some of our current clients in that industry to see what and how they are marketing. These are companies that either broker or carry their own natural gas services, electric/power service, or even solar power options. They typically call or send a direct mailing to homeowners or residents in specific areas that they service. This is hot business right now, and it's bringing us at Caldwell List a healthy amount of new business. What I discovered from [...]

Telemarketing Campaigns Yield Strong Response in Energy Sector2020-03-23T13:56:15+00:00

Residential Lead Lists That Include Phone Numbers

As a list broker, I speak with many small and medium-sized business owners and decision makers each day. Perhaps because I'm in the list industry, I take for granted the amount and granularity that the residential/consumer data that is available. I'm not talking only about the select criteria that helps refine a residential/consumer list (such as age, income, whether they have children or not, ethnicity, education level, occupations, etc.) but also the amount of information that the data can include as far as postal addresses and phone numbers as well. It's very common for business owners to be surprised that [...]

Residential Lead Lists That Include Phone Numbers2020-03-23T13:56:15+00:00

Direct Mail and Telemarketing is More Effective than Emailing for Driving a Direct Sale or Conversion

Even in the current 'era of technology,' we continually see campaign after campaign that proves that direct mail and/or telemarketing still rule over emailing when prospecting. Yes, emailing can be used effectively for keeping in touch with past customers or past prospects you've had contact with, but direct mail or phone marketing virtually always brings a higher conversion of sales rate than prospect emailing does. Time and time again, as list brokers, we have our clients tell us that no one responds to direct mail or the phone anymore and that people only want to communicate via email. We understand [...]

Direct Mail and Telemarketing is More Effective than Emailing for Driving a Direct Sale or Conversion2020-03-23T13:56:16+00:00

Do Not Call Exempt Organizations Have a Clear Advantage In Telemarketing

Although many consumers state that they do not like or respond well to telemarketers or phone calls at home, it is still a very cost effective and efficient form of marketing many companies and organizations are still using. While it is true that the Do Not Call registry eliminates over 80% of the available phone numbers for households, there are still plenty of households that are receptive to products and services being offered via telemarketing. Due to the number of households that are listed on the Do Not Call registry, organizations that are Do Not Call exempt have a clear [...]

Do Not Call Exempt Organizations Have a Clear Advantage In Telemarketing2020-03-23T13:56:16+00:00