Return-on-Investment on Telemarketing Lists or Phone Leads

As list brokers, we often get asked what the average return-on-investment (ROI) would be on a basic telemarketing list. That is a very 'loaded' question to answer that has many variables and factors that can alter results for our clients. Factors that are beyond our control as list brokers would include factors like: how experienced the agents or telemarketers are, how well branded and recognizable the company is to the targets, the time of day of the calls, frequency of the calls, how beneficial the offer is to the targets, and whether or not there were other channels of marketing used to contact these targets before the calls were made. Factors that [...]