The Resurgence of Telemarketing Lists

Once again, the popularity of telemarketing lists is surging. Whether it be our business-to-consumer clients or our business-to-business clients, we have been experiencing a much higher demand for telemarketing lists. Of course, it is obvious that telemarketing is less expensive than direct mailing since postage costs have inflated over the past few years. However, what seems to be interesting to us as list brokers, is that we are seeing a shift back to telemarketing lists from email lists (for purposes of prospecting new clients). Sending emails can be even less expensive than paying agents or sales representatives to make cold [...]

The Resurgence of Telemarketing Lists2020-03-23T13:56:15+00:00

Even if Your Company Advertises to Consumers, A Business List Can Help

Business lists are great for multi-channel marketing and for reaching the consumers who work within businesses. For instance, business lists can allow retailers to reach out to consumers who work within businesses nearby that may be a potential customer. Many workers within local businesses do retail shopping during their lunch hour or schedule appointments for the chiropractor, doctor, dentist,  or hair salon. For many businesses that target local areas for prospecting new business, it is easy to be one-dimensional in advertising to consumer households and perhaps miss the opportunity of advertising to the people working within local businesses. At Caldwell [...]

Even if Your Company Advertises to Consumers, A Business List Can Help2014-07-08T15:48:22+00:00

Telemarketing Campaigns Yield Strong Response in Energy Sector

Based on the amount of recent requests we have had from prospective clients within the home/residential energy industry, I was interested to contact some of our current clients in that industry to see what and how they are marketing. These are companies that either broker or carry their own natural gas services, electric/power service, or even solar power options. They typically call or send a direct mailing to homeowners or residents in specific areas that they service. This is hot business right now, and it's bringing us at Caldwell List a healthy amount of new business. What I discovered from [...]

Telemarketing Campaigns Yield Strong Response in Energy Sector2020-03-23T13:56:15+00:00

Residential Lead Lists That Include Phone Numbers

As a list broker, I speak with many small and medium-sized business owners and decision makers each day. Perhaps because I'm in the list industry, I take for granted the amount and granularity that the residential/consumer data that is available. I'm not talking only about the select criteria that helps refine a residential/consumer list (such as age, income, whether they have children or not, ethnicity, education level, occupations, etc.) but also the amount of information that the data can include as far as postal addresses and phone numbers as well. It's very common for business owners to be surprised that [...]

Residential Lead Lists That Include Phone Numbers2020-03-23T13:56:15+00:00

How Caldwell List Company Can Benefit Your Company

One of the most common questions we get as list brokers, is how are we different from our competitors in our industry. In an industry where it seems that all data and lists are the same, we are frequently asked by our clients why they should choose us. Although there are many answers to that question, we have to first address the main issue - all data and all lists are NOT the same. Caldwell List Company not only has an extremely solid reputation in the list industry, but a lengthy track record of experience to boast as well. Being [...]

How Caldwell List Company Can Benefit Your Company2020-03-23T13:56:16+00:00