Waste Your Money on Direct Mailing Without a Targeted List

We have received calls recently from past clients or prospective clients telling us about how they tried to test out the new program by the United States Postal Service called EDDM (Every Door Direct Mail). This is where you still handle the design and printing of your mail piece, but you take those pieces to the post office and have the USPS delivery these pieces using EDDM. This option is very quick and very easy, but it also wastes your advertising dollars very quickly as well. EDDM allows you to only saturate a specific zip code or zip+4 sending anywhere [...]