Targeted Mailings Vs. Saturation Mailings

For certain products or services, direct mailers may choose to saturate a particular area with a mail piece, regardless of specific household interests, attributes, or indicators. The only instance we where typically recommend this approach is if the product or service offered by the direct mailer can be used by or apply to almost everyone, no matter their specific financial situation and/or preference. Saturation mailing lists can be much less expensive than demographically targeted mailing lists, and can still delineate between certain dwelling types (single-family dwellings vs. multi-family dwellings). However, when one considers the cost of printing and postage for [...]