How Caldwell List Company Can Benefit Your Company

One of the most common questions we get as list brokers, is how are we different from our competitors in our industry. In an industry where it seems that all data and lists are the same, we are frequently asked by our clients why they should choose us. Although there are many answers to that question, we have to first address the main issue - all data and all lists are NOT the same. Caldwell List Company not only has an extremely solid reputation in the list industry, but a lengthy track record of experience to boast as well. Being [...]

How Caldwell List Company Can Benefit Your Company2020-03-23T13:56:16+00:00

Return-on-Investment on Telemarketing Lists or Phone Leads

As list brokers, we often get asked what the average return-on-investment (ROI) would be on a basic telemarketing list. That is a very 'loaded' question to answer that has many variables and factors that can alter results for our clients. Factors that are beyond our control as list brokers would include factors like: how experienced the agents or telemarketers are, how well branded and recognizable the company is to the targets, the time of day of the calls, frequency of the calls, how beneficial the offer is to the targets, and whether or not there were other channels of marketing used to contact these targets before the calls were made. Factors that [...]

Return-on-Investment on Telemarketing Lists or Phone Leads2020-03-23T13:56:16+00:00