Does Reputation of Your List Broker Matter?

To state the answer to this question plainly - YES. At least one time per week, a prospective client that calls into to request information from us tells me they are in search of a new list provider due to problems with their previous list broker. I'm only one sales representative here at Caldwell List Company, and I personally hear this at least once a week. This goes to show there are many people out there who are unhappy with their list provider. Given that there are two sides to every story, more often than not, the story from the [...]

Does Reputation of Your List Broker Matter?2020-03-23T13:56:15+00:00

Why Use a Broker Vs. Major Data Compilers

It's extremely often that a client asks me, "Why should I use you when I can go directly to the data compiler and buy it from their retail division?"  There are a couple answers to that question, and I think once you read them, you'll agree with me and see that using a broker gives the customer a sharp advantage during the list purchase process. Here are a few of the most important reasons I respond with: 1) We have the ability to shop the market for the best list for your request, not just the one specific compiler/database that [...]

Why Use a Broker Vs. Major Data Compilers2020-03-23T13:56:15+00:00