Homeowner and New Homeowner Lists

A frequently asked question I receive is what the difference is between 'new homeowner lists' and regular 'homeowner lists.' The easiest way to explain the difference is just that the new homeowner file is able to pull extremely fresh data of people who have recently purchased a new home, as recent as within the last week or two. Regular homeowner lists (not new homeowners specifically) comes from a large basic consumer household database that can pull a specific purchase date or length of residence, but only down to within a couple months recency. This is not to say that the [...]

Homeowner and New Homeowner Lists2020-03-23T13:56:15+00:00

Entire US Consumer Database Purchase

Over the last six or seven years, we have been taking calls from potential customers asking what our price would be on selling or licensing an entire consumer database for the United States. It is understandable that marketers need to watch every penny, and purchasing an entire consumer database certainly helps save on data costs. However, in the past, this was something we never had a quality source for and never trusted those types of databases. Over the last six years, we have researched, tested, and tried multiple vendors/compilers to see if any of these databases had data even close [...]

Entire US Consumer Database Purchase2020-03-23T13:56:15+00:00