Even if Your Company Advertises to Consumers, A Business List Can Help

Business lists are great for multi-channel marketing and for reaching the consumers who work within businesses. For instance, business lists can allow retailers to reach out to consumers who work within businesses nearby that may be a potential customer. Many workers within local businesses do retail shopping during their lunch hour or schedule appointments for the chiropractor, doctor, dentist,  or hair salon. For many businesses that target local areas for prospecting new business, it is easy to be one-dimensional in advertising to consumer households and perhaps miss the opportunity of advertising to the people working within local businesses. At Caldwell [...]

Even if Your Company Advertises to Consumers, A Business List Can Help2014-07-08T15:48:22+00:00

How Caldwell List Company Can Benefit Your Company

One of the most common questions we get as list brokers, is how are we different from our competitors in our industry. In an industry where it seems that all data and lists are the same, we are frequently asked by our clients why they should choose us. Although there are many answers to that question, we have to first address the main issue - all data and all lists are NOT the same. Caldwell List Company not only has an extremely solid reputation in the list industry, but a lengthy track record of experience to boast as well. Being [...]

How Caldwell List Company Can Benefit Your Company2020-03-23T13:56:16+00:00

Direct Mail and Telemarketing is More Effective than Emailing for Driving a Direct Sale or Conversion

Even in the current 'era of technology,' we continually see campaign after campaign that proves that direct mail and/or telemarketing still rule over emailing when prospecting. Yes, emailing can be used effectively for keeping in touch with past customers or past prospects you've had contact with, but direct mail or phone marketing virtually always brings a higher conversion of sales rate than prospect emailing does. Time and time again, as list brokers, we have our clients tell us that no one responds to direct mail or the phone anymore and that people only want to communicate via email. We understand [...]

Direct Mail and Telemarketing is More Effective than Emailing for Driving a Direct Sale or Conversion2020-03-23T13:56:16+00:00

New Function of Direct Mail

The cost of postage is not the only characteristic of direct mail that has changed over the last few decades. The sole purpose of direct marketers mailing pieces to households has also changed. For many years, that mail piece was designed, targeted, and mailed to households to drive a direct response from that mail piece – either for the consumer to call the advertiser or to visit their brick-and-mortar location. Now, however, the primary function in many cases, has changed. The new main purpose of many mail campaigns is to drive an Offline-to-Online (O-to-O) response. This where a consumer receives [...]

New Function of Direct Mail2020-03-23T13:56:16+00:00