Consumer list Archives

Why Use a Broker Vs. Major Data Compilers

It's extremely often that a client asks me, "Why should I use you when I can go directly to the data compiler and buy it from their retail division?" There are a couple answers to that question, and I think once you read them, you'll agree with me and see that using a broker gives the customer a sharp advantage during the list purchase process. Here are a few of the most important reasons I respond with: 1) We have the ability to shop the market for the best list for your request, not just the one specific compiler/database that [...]

Entire US Consumer Database Purchase

Over the last six or seven years, we have been taking calls from potential customers asking what our price would be on selling or licensing an entire consumer database for the United States. It is understandable that marketers need to watch every penny, and purchasing an entire consumer database certainly helps save on data costs. However, in the past, this was something we never had a quality source for and never trusted those types of databases. Over the last six years, we have researched, tested, and tried multiple vendors/compilers to see if any of these databases had data even close [...]