A newly added option Caldwell List has started to offer within the business-to-business list side of our business, is providing a marketing list with LinkedIn information of each contact person. These lists will not only include company postal address, email address, main phone number (and many records include a secondary phone number as well), and size/industry type information, but also the contact's LinkedIn address as well. This opens up a new possible channel of communication with a prospective customer, and it's becoming a popular request among B2B marketers. This business database offers lots of flexibility and options when it comes [...]
Once again, the popularity of telemarketing lists is surging. Whether it be our business-to-consumer clients or our business-to-business clients, we have been experiencing a much higher demand for telemarketing lists. Of course, it is obvious that telemarketing is less expensive than direct mailing since postage costs have inflated over the past few years. However, what seems to be interesting to us as list brokers, is that we are seeing a shift back to telemarketing lists from email lists (for purposes of prospecting new clients). Sending emails can be even less expensive than paying agents or sales representatives to make cold [...]
In this post-recession era, it seems that businesses are once again starting to market more and more via telephone. We have experienced an increased amount of requests for lists for companies interested in increasing their outbound telemarketing efforts for prospecting purposes. With this increase in demand by general businesses, we've also had a recent influx of requests for leads from call centers. Lists for call centers are typically priced lower than other companies could obtain lists for, since call centers usually purchase higher volumes due to running multiple campaigns for multiple clients. Thus, a cell center is considered a 'list [...]
To state the answer to this question plainly - YES. At least one time per week, a prospective client that calls into to request information from us tells me they are in search of a new list provider due to problems with their previous list broker. I'm only one sales representative here at Caldwell List Company, and I personally hear this at least once a week. This goes to show there are many people out there who are unhappy with their list provider. Given that there are two sides to every story, more often than not, the story from the [...]
It's extremely often that a client asks me, "Why should I use you when I can go directly to the data compiler and buy it from their retail division?" There are a couple answers to that question, and I think once you read them, you'll agree with me and see that using a broker gives the customer a sharp advantage during the list purchase process. Here are a few of the most important reasons I respond with: 1) We have the ability to shop the market for the best list for your request, not just the one specific compiler/database that [...]
A frequently asked question I receive is what the difference is between 'new homeowner lists' and regular 'homeowner lists.' The easiest way to explain the difference is just that the new homeowner file is able to pull extremely fresh data of people who have recently purchased a new home, as recent as within the last week or two. Regular homeowner lists (not new homeowners specifically) comes from a large basic consumer household database that can pull a specific purchase date or length of residence, but only down to within a couple months recency. This is not to say that the [...]
Over the last six or seven years, we have been taking calls from potential customers asking what our price would be on selling or licensing an entire consumer database for the United States. It is understandable that marketers need to watch every penny, and purchasing an entire consumer database certainly helps save on data costs. However, in the past, this was something we never had a quality source for and never trusted those types of databases.