Marketing List with LinkedIn Information

A newly added option Caldwell List has started to offer within the business-to-business list side of our business, is providing a marketing list with LinkedIn information of each contact person. These lists will not only include company postal address, email address, main phone number (and many records include a secondary phone number as well), and size/industry type information, but also the contact's LinkedIn address as well. This opens up a new possible channel of communication with a prospective customer, and it's becoming a popular request among B2B marketers. This business database offers lots of flexibility and options when it comes [...]

Marketing List with LinkedIn Information2023-03-09T18:47:50+00:00

Does Reputation of Your List Broker Matter?

To state the answer to this question plainly - YES. At least one time per week, a prospective client that calls into to request information from us tells me they are in search of a new list provider due to problems with their previous list broker. I'm only one sales representative here at Caldwell List Company, and I personally hear this at least once a week. This goes to show there are many people out there who are unhappy with their list provider. Given that there are two sides to every story, more often than not, the story from the [...]

Does Reputation of Your List Broker Matter?2020-03-23T13:56:15+00:00

Why Use a Broker Vs. Major Data Compilers

It's extremely often that a client asks me, "Why should I use you when I can go directly to the data compiler and buy it from their retail division?"  There are a couple answers to that question, and I think once you read them, you'll agree with me and see that using a broker gives the customer a sharp advantage during the list purchase process. Here are a few of the most important reasons I respond with: 1) We have the ability to shop the market for the best list for your request, not just the one specific compiler/database that [...]

Why Use a Broker Vs. Major Data Compilers2020-03-23T13:56:15+00:00

Why Direct Mail is on the Rise

From recent conversations we have been having with our customers, it has come to our attention that direct mail is taking back over as a main channel of marketing for many companies. This is not solely based on specific current requests our customers are sending us, but it also based on our clients' future plans for 2015 as well. For so many recent years, direct mail seemed to take a back seat to the new and seemingly trendy digital side of the marketing world. Business owners and marketers wanted to ditch the old tactics and take their shot at learning [...]

Why Direct Mail is on the Rise2020-03-23T13:56:15+00:00

Homeowner and New Homeowner Lists

A frequently asked question I receive is what the difference is between 'new homeowner lists' and regular 'homeowner lists.' The easiest way to explain the difference is just that the new homeowner file is able to pull extremely fresh data of people who have recently purchased a new home, as recent as within the last week or two. Regular homeowner lists (not new homeowners specifically) comes from a large basic consumer household database that can pull a specific purchase date or length of residence, but only down to within a couple months recency. This is not to say that the [...]

Homeowner and New Homeowner Lists2020-03-23T13:56:15+00:00