One of the most common questions we get as list brokers, is how are we different from our competitors in our industry. In an industry where it seems that all data and lists are the same, we are frequently asked by our clients why they should choose us.
Although there are many answers to that question, we have to first address the main issue – all data and all lists are NOT the same. Caldwell List Company not only has an extremely solid reputation in the list industry, but a lengthy track record of experience to boast as well. Being in the list industry for over 45 years, we at Caldwell List have learned a thing or two about the list industry. For starters, most of the time, you do get what you pay for. Cheap and inexpensive data usually will yield a small and/or slow return. The data could sound like it’s derived from a great source, but it may be ancient data that has been overworked and ‘beat up’ many times. This not only is not cost effective for the client, but also can hurt the morale of the agents or salespeople that are working for our clients. This is good for NO ONE! Not only will Caldwell List Company not benefit from continued repeat business from our client, but our client is wasting money, resources, and time on data that was obviously not worth saving a dollar or two on.
We, at Caldwell List Company, have always seen beyond the short-term with our clients and we strive to provide the highest quality data at the lowest possible prices for our clients. It is in our interest to make our clients have a better and higher return on their investment, so that we in turn will get more business from them. With over 45 years of experience in the list industry under our belts, we can guide our clients and recommend which data we see as the best fit for their needs, while explaining what other options they may have and what the pros and cons to each of them may be. If this might be a characteristic of a list or lead company that you’re looking for, perhaps give us a call and chat with us. We’d be happy to hear from you!