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Entire US Consumer Database Purchase


Over the last six or seven years, we have been taking calls from potential customers asking what our price would be on selling or licensing an entire consumer database for the United States. It is understandable that marketers need to watch every penny, and purchasing an entire consumer database certainly helps save on data costs. However, in the past, this was something we never had a quality source for and never trusted those types of databases. Over the last six years, we have researched, tested, and tried multiple vendors/compilers to see if any of these databases had data even close [...]

Entire US Consumer Database Purchase2020-03-23T13:56:15+00:00

Even if Your Company Advertises to Consumers, A Business List Can Help


Business lists are great for multi-channel marketing and for reaching the consumers who work within businesses. For instance, business lists can allow retailers to reach out to consumers who work within businesses nearby that may be a potential customer. Many workers within local businesses do retail shopping during their lunch hour or schedule appointments for the chiropractor, doctor, dentist,  or hair salon. For many businesses that target local areas for prospecting new business, it is easy to be one-dimensional in advertising to consumer households and perhaps miss the opportunity of advertising to the people working within local businesses. At Caldwell [...]

Even if Your Company Advertises to Consumers, A Business List Can Help2014-07-08T15:48:22+00:00

Telemarketing Campaigns Yield Strong Response in Energy Sector


Based on the amount of recent requests we have had from prospective clients within the home/residential energy industry, I was interested to contact some of our current clients in that industry to see what and how they are marketing. These are companies that either broker or carry their own natural gas services, electric/power service, or even solar power options. They typically call or send a direct mailing to homeowners or residents in specific areas that they service. This is hot business right now, and it's bringing us at Caldwell List a healthy amount of new business. What I discovered from [...]

Telemarketing Campaigns Yield Strong Response in Energy Sector2020-03-23T13:56:15+00:00

Residential Lead Lists That Include Phone Numbers


As a list broker, I speak with many small and medium-sized business owners and decision makers each day. Perhaps because I'm in the list industry, I take for granted the amount and granularity that the residential/consumer data that is available. I'm not talking only about the select criteria that helps refine a residential/consumer list (such as age, income, whether they have children or not, ethnicity, education level, occupations, etc.) but also the amount of information that the data can include as far as postal addresses and phone numbers as well. It's very common for business owners to be surprised that [...]

Residential Lead Lists That Include Phone Numbers2020-03-23T13:56:15+00:00

How Caldwell List Company Can Benefit Your Company


One of the most common questions we get as list brokers, is how are we different from our competitors in our industry. In an industry where it seems that all data and lists are the same, we are frequently asked by our clients why they should choose us. Although there are many answers to that question, we have to first address the main issue - all data and all lists are NOT the same. Caldwell List Company not only has an extremely solid reputation in the list industry, but a lengthy track record of experience to boast as well. Being [...]

How Caldwell List Company Can Benefit Your Company2020-03-23T13:56:16+00:00

Direct Mail and Telemarketing is More Effective than Emailing for Driving a Direct Sale or Conversion


Even in the current 'era of technology,' we continually see campaign after campaign that proves that direct mail and/or telemarketing still rule over emailing when prospecting. Yes, emailing can be used effectively for keeping in touch with past customers or past prospects you've had contact with, but direct mail or phone marketing virtually always brings a higher conversion of sales rate than prospect emailing does. Time and time again, as list brokers, we have our clients tell us that no one responds to direct mail or the phone anymore and that people only want to communicate via email. We understand [...]

Direct Mail and Telemarketing is More Effective than Emailing for Driving a Direct Sale or Conversion2020-03-23T13:56:16+00:00

Return-on-Investment on Telemarketing Lists or Phone Leads


As list brokers, we often get asked what the average return-on-investment (ROI) would be on a basic telemarketing list. That is a very 'loaded' question to answer that has many variables and factors that can alter results for our clients. Factors that are beyond our control as list brokers would include factors like: how experienced the agents or telemarketers are, how well branded and recognizable the company is to the targets, the time of day of the calls, frequency of the calls, how beneficial the offer is to the targets, and whether or not there were other channels of marketing used to contact these targets before the calls were made. Factors that [...]

Return-on-Investment on Telemarketing Lists or Phone Leads2020-03-23T13:56:16+00:00

Do Not Call Exempt Organizations Have a Clear Advantage In Telemarketing


Although many consumers state that they do not like or respond well to telemarketers or phone calls at home, it is still a very cost effective and efficient form of marketing many companies and organizations are still using. While it is true that the Do Not Call registry eliminates over 80% of the available phone numbers for households, there are still plenty of households that are receptive to products and services being offered via telemarketing. Due to the number of households that are listed on the Do Not Call registry, organizations that are Do Not Call exempt have a clear [...]

Do Not Call Exempt Organizations Have a Clear Advantage In Telemarketing2020-03-23T13:56:16+00:00

New Function of Direct Mail


The cost of postage is not the only characteristic of direct mail that has changed over the last few decades. The sole purpose of direct marketers mailing pieces to households has also changed. For many years, that mail piece was designed, targeted, and mailed to households to drive a direct response from that mail piece – either for the consumer to call the advertiser or to visit their brick-and-mortar location. Now, however, the primary function in many cases, has changed. The new main purpose of many mail campaigns is to drive an Offline-to-Online (O-to-O) response. This where a consumer receives [...]

New Function of Direct Mail2020-03-23T13:56:16+00:00

Targeted Mailings Vs. Saturation Mailings


For certain products or services, direct mailers may choose to saturate a particular area with a mail piece, regardless of specific household interests, attributes, or indicators. The only instance we where typically recommend this approach is if the product or service offered by the direct mailer can be used by or apply to almost everyone, no matter their specific financial situation and/or preference. Saturation mailing lists can be much less expensive than demographically targeted mailing lists, and can still delineate between certain dwelling types (single-family dwellings vs. multi-family dwellings). However, when one considers the cost of printing and postage for [...]

Targeted Mailings Vs. Saturation Mailings2020-03-23T13:56:16+00:00