A newly added option Caldwell List has started to offer within the business-to-business list side of our business, is providing a marketing list with LinkedIn information of each contact person. These lists will not only include company postal address, email address, main phone number (and many records include a secondary phone number as well), and size/industry type information, but also the contact's LinkedIn address as well. This opens up a new possible channel of communication with a prospective customer, and it's becoming a popular request among B2B marketers. This business database offers lots of flexibility and options when it comes [...]
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So far Peter Lachnicht has created 23 blog entries.
As a data broker specializing in mainly US consumer databases or providing business databases, we tend to have a grasp on the best options for any specific request. However, in many cases, high volumes of data for a cheaper price can benefit a customer more than a higher quality and more frequently updated data file that is more limited in size. Call centers or research companies, for instance, can really burn through high volumes of data each day. This requires a large amount of initial input data, which can require purchasing large amounts of data for a less expensive price. [...]
Lately, we at Caldwell List Company have been experiencing quite an increase in the amount of requests we receive for business-to-business contacts (B2B contact lists) with email addresses. Although these business email lists can cost more than your typical mailing and phone lists, it obviously gives our clients an additional way to contact their prospective customers. We have multiple business email list databases that can supply only contacts that have a verified email address, and we only carry files that will guarantee a high deliverability on the email addresses. This means, we only carry email databases that are updated frequently [...]
Once again, the popularity of telemarketing lists is surging. Whether it be our business-to-consumer clients or our business-to-business clients, we have been experiencing a much higher demand for telemarketing lists. Of course, it is obvious that telemarketing is less expensive than direct mailing since postage costs have inflated over the past few years. However, what seems to be interesting to us as list brokers, is that we are seeing a shift back to telemarketing lists from email lists (for purposes of prospecting new clients). Sending emails can be even less expensive than paying agents or sales representatives to make cold [...]
In this post-recession era, it seems that businesses are once again starting to market more and more via telephone. We have experienced an increased amount of requests for lists for companies interested in increasing their outbound telemarketing efforts for prospecting purposes. With this increase in demand by general businesses, we've also had a recent influx of requests for leads from call centers. Lists for call centers are typically priced lower than other companies could obtain lists for, since call centers usually purchase higher volumes due to running multiple campaigns for multiple clients. Thus, a cell center is considered a 'list [...]
To state the answer to this question plainly - YES. At least one time per week, a prospective client that calls into to request information from us tells me they are in search of a new list provider due to problems with their previous list broker. I'm only one sales representative here at Caldwell List Company, and I personally hear this at least once a week. This goes to show there are many people out there who are unhappy with their list provider. Given that there are two sides to every story, more often than not, the story from the [...]
The big question, when deciding on what file is going to be the best fit for our clients, is whether or not the email address is mandatory. There are two basic business files that would have this data: one that compiles email addresses and one that does not. The file with email addresses will have more limited counts, since the database either cannot obtain an email address from some of the companies or they cannot verify the address being updated - so it's then removed from the file. Because of this, availability is much larger on the file without email [...]
It's extremely often that a client asks me, "Why should I use you when I can go directly to the data compiler and buy it from their retail division?" There are a couple answers to that question, and I think once you read them, you'll agree with me and see that using a broker gives the customer a sharp advantage during the list purchase process. Here are a few of the most important reasons I respond with: 1) We have the ability to shop the market for the best list for your request, not just the one specific compiler/database that [...]
From recent conversations we have been having with our customers, it has come to our attention that direct mail is taking back over as a main channel of marketing for many companies. This is not solely based on specific current requests our customers are sending us, but it also based on our clients' future plans for 2015 as well. For so many recent years, direct mail seemed to take a back seat to the new and seemingly trendy digital side of the marketing world. Business owners and marketers wanted to ditch the old tactics and take their shot at learning [...]
A frequently asked question I receive is what the difference is between 'new homeowner lists' and regular 'homeowner lists.' The easiest way to explain the difference is just that the new homeowner file is able to pull extremely fresh data of people who have recently purchased a new home, as recent as within the last week or two. Regular homeowner lists (not new homeowners specifically) comes from a large basic consumer household database that can pull a specific purchase date or length of residence, but only down to within a couple months recency. This is not to say that the [...]