The Resurgence of Telemarketing Lists

Once again, the popularity of telemarketing lists is surging. Whether it be our business-to-consumer clients or our business-to-business clients, we have been experiencing a much higher demand for telemarketing lists. Of course, it is obvious that telemarketing is less expensive than direct mailing since postage costs have inflated over the past few years. However, what seems to be interesting to us as list brokers, is that we are seeing a shift back to telemarketing lists from email lists (for purposes of prospecting new clients). Sending emails can be even less expensive than paying agents or sales representatives to make cold [...]

The Resurgence of Telemarketing Lists2020-03-23T13:56:15+00:00

Better Pricing on Lists for Call Centers

In this post-recession era, it seems that businesses are once again starting to market more and more via telephone. We have experienced an increased amount of requests for lists for companies interested in increasing their outbound telemarketing efforts for prospecting purposes. With this increase in demand by general businesses, we've also had a recent influx of requests for leads from call centers. Lists for call centers are typically priced lower than other companies could obtain lists for, since call centers usually purchase higher volumes due to running multiple campaigns for multiple clients. Thus, a cell center is considered a 'list [...]

Better Pricing on Lists for Call Centers2020-03-23T13:56:15+00:00

Does Reputation of Your List Broker Matter?

To state the answer to this question plainly - YES. At least one time per week, a prospective client that calls into to request information from us tells me they are in search of a new list provider due to problems with their previous list broker. I'm only one sales representative here at Caldwell List Company, and I personally hear this at least once a week. This goes to show there are many people out there who are unhappy with their list provider. Given that there are two sides to every story, more often than not, the story from the [...]

Does Reputation of Your List Broker Matter?2020-03-23T13:56:15+00:00