List Hygiene and Enhancement Services

MAXIMIZE YOUR ASSETS WITH CALDWELL’S LIST HYGIENE AND ENHANCEMENT SERVICES

Your client file is one of your organization’s greatest assets. 

It’s taken years to develop this list. And over the years you have been adding new clients to it, while many are moving - changing their personal lives and their businesses.  By industry statistics, more than 20% of your list is undeliverable.

Regular hygiene routine is a must for the health of your company.

Why?  Because it saves you money and saves these precious customers.

And there is no reason not to make this a part of your marketing routine,

There’s no “downside” because it’s:     

• EASY……FAST……COST EFFECTIVE

And the advantages are simply that it: 

• SAVES YOU MONEY
• INCREASES YOUR ROI                        

CALDWELL’S HYGIENE PRODUCTS –

• Reduce waste
• Maximize postal discounts.

1. Data Standardization  - Includes address standardization; ZIP correction; ZIP+4 coding; delivery point coding; carrier route coding; eLOT® coding.
   
   
2. NCOA  (The National Change of Address) ®  process - Available from the USPS®.  Adds the latest addresses from COA forms completed by consumers and businesses.  Updated weekly.
   
   
3. DSF (Delivery Sequence File)®  A USPS process to prepare list for mailing by checking validity of addresses, and providing walk-sequence discounts.
   
   
4. LACS  (Locateable Address Conversion System) ® – Updates rural addresses to city-style addresses to allow deliverability.
   
   
5. CASS (Coding Accuracy Support System)® – Improves accuracy of 5-digit ZIPS, Zip+4, carrier routes and delivery point bar codes.
   
   
6. Merge-Purge – Compares similar records and removes duplicates to save you money.

These processes can be selected separately or bundled together into one process for the greatest savings.

CALDWELL’S LIST ENHANCEMENT PRODUCTS –           

• Add information to “Know Your Customers” better *
• Delete unwanted information from your file 

1. Appending - Turn your incomplete records into useful information by adding  addresses, phone numbers and even e-mail addresses.
   
   Increase ROI through more specific marketing segmentation by adding demographic, lifestyle and behavior information to each record. *
   
   
2. DMA Mail Suppression – Do you part as a responsible mailer by respecting your customers’ preferences.  The Direct Marketing Association’s Mail Suppression service will promote goodwill or your part and save you money.
   
   
3. General Suppression File – Remove unwanted low-response addresses of those deceased, in prisons and jails.
   
   
4.  Modeling and Forecasting – Increase profitability by fine-tuning your marketing.  Call for details.

® Registered Trademarks of the United States Postal Service

*  Our system may not be used for individual look-ups or single record retrieval.

1-877-261-5478