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Marketing List with LinkedIn Information

A newly added option Caldwell List has started to offer within the business-to-business list side of our business, is providing a marketing list with LinkedIn information of each contact person. These lists will not only include company postal address, email address, main phone number (and many records include a secondary phone number as well), and size/industry type information, but also the contact's LinkedIn address as well. This opens up a new possible channel of communication with a prospective customer, and it's becoming a popular request among B2B marketers. This business database offers lots of flexibility and options when it comes [...]

Business to Business (B2B) Email Contact Lists

Lately, we at Caldwell List Company have been experiencing quite an increase in the amount of requests we receive for business-to-business contacts (B2B contact lists) with email addresses. Although these business email lists can cost more than your typical mailing and phone lists, it obviously gives our clients an additional way to contact their prospective customers. We have multiple business email list databases that can supply only contacts that have a verified email address, and we only carry files that will guarantee a high deliverability on the email addresses. This means, we only carry email databases that are updated frequently [...]

The Resurgence of Telemarketing Lists

Once again, the popularity of telemarketing lists is surging. Whether it be our business-to-consumer clients or our business-to-business clients, we have been experiencing a much higher demand for telemarketing lists. Of course, it is obvious that telemarketing is less expensive than direct mailing since postage costs have inflated over the past few years. However, what seems to be interesting to us as list brokers, is that we are seeing a shift back to telemarketing lists from email lists (for purposes of prospecting new clients). Sending emails can be even less expensive than paying agents or sales representatives to make cold [...]

Better Pricing on Lists for Call Centers

In this post-recession era, it seems that businesses are once again starting to market more and more via telephone. We have experienced an increased amount of requests for lists for companies interested in increasing their outbound telemarketing efforts for prospecting purposes. With this increase in demand by general businesses, we've also had a recent influx of requests for leads from call centers. Lists for call centers are typically priced lower than other companies could obtain lists for, since call centers usually purchase higher volumes due to running multiple campaigns for multiple clients. Thus, a cell center is considered a 'list [...]

Does Reputation of Your List Broker Matter?

To state the answer to this question plainly - YES. At least one time per week, a prospective client that calls into to request information from us tells me they are in search of a new list provider due to problems with their previous list broker. I'm only one sales representative here at Caldwell List Company, and I personally hear this at least once a week. This goes to show there are many people out there who are unhappy with their list provider. Given that there are two sides to every story, more often than not, the story from the [...]

Why Use a Broker Vs. Major Data Compilers

It's extremely often that a client asks me, "Why should I use you when I can go directly to the data compiler and buy it from their retail division?"  There are a couple answers to that question, and I think once you read them, you'll agree with me and see that using a broker gives the customer a sharp advantage during the list purchase process. Here are a few of the most important reasons I respond with: 1) We have the ability to shop the market for the best list for your request, not just the one specific compiler/database that [...]