Email Prospecting

/Email Prospecting
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Marketing List with LinkedIn Information

A newly added option Caldwell List has started to offer within the business-to-business list side of our business, is providing a marketing list with LinkedIn information of each contact person. These lists will not only include company postal address, email address, main phone number (and many records include a secondary phone number as well), and size/industry type information, but also the contact's LinkedIn address as well. This opens up a new possible channel of communication with a prospective customer, and it's becoming a popular request among B2B marketers. This business database offers lots of flexibility and options when it comes [...]

Business to Business (B2B) Email Contact Lists

Lately, we at Caldwell List Company have been experiencing quite an increase in the amount of requests we receive for business-to-business contacts (B2B contact lists) with email addresses. Although these business email lists can cost more than your typical mailing and phone lists, it obviously gives our clients an additional way to contact their prospective customers. We have multiple business email list databases that can supply only contacts that have a verified email address, and we only carry files that will guarantee a high deliverability on the email addresses. This means, we only carry email databases that are updated frequently [...]

Does Reputation of Your List Broker Matter?

To state the answer to this question plainly - YES. At least one time per week, a prospective client that calls into to request information from us tells me they are in search of a new list provider due to problems with their previous list broker. I'm only one sales representative here at Caldwell List Company, and I personally hear this at least once a week. This goes to show there are many people out there who are unhappy with their list provider. Given that there are two sides to every story, more often than not, the story from the [...]

Business Lists with Email Addresses – Pros and Cons

The big question, when deciding on what file is going to be the best fit for our clients, is whether or not the email address is mandatory. There are two basic business files that would have this data: one that compiles email addresses and one that does not. The file with email addresses will have more limited counts, since the database either cannot obtain an email address from some of the companies or they cannot verify the address being updated - so it's then removed from the file. Because of this, availability is much larger on the file without email [...]

Even if Your Company Advertises to Consumers, A Business List Can Help

Business lists are great for multi-channel marketing and for reaching the consumers who work within businesses. For instance, business lists can allow retailers to reach out to consumers who work within businesses nearby that may be a potential customer. Many workers within local businesses do retail shopping during their lunch hour or schedule appointments for the chiropractor, doctor, dentist,  or hair salon. For many businesses that target local areas for prospecting new business, it is easy to be one-dimensional in advertising to consumer households and perhaps miss the opportunity of advertising to the people working within local businesses. At Caldwell [...]

How Caldwell List Company Can Benefit Your Company

One of the most common questions we get as list brokers, is how are we different from our competitors in our industry. In an industry where it seems that all data and lists are the same, we are frequently asked by our clients why they should choose us. Although there are many answers to that question, we have to first address the main issue - all data and all lists are NOT the same. Caldwell List Company not only has an extremely solid reputation in the list industry, but a lengthy track record of experience to boast as well. Being [...]

Direct Mail and Telemarketing is More Effective than Emailing for Driving a Direct Sale or Conversion

Even in the current 'era of technology,' we continually see campaign after campaign that proves that direct mail and/or telemarketing still rule over emailing when prospecting. Yes, emailing can be used effectively for keeping in touch with past customers or past prospects you've had contact with, but direct mail or phone marketing virtually always brings a higher conversion of sales rate than prospect emailing does. Time and time again, as list brokers, we have our clients tell us that no one responds to direct mail or the phone anymore and that people only want to communicate via email. We understand [...]