/Caldwell List Blog/
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The Resurgence of Telemarketing Lists

Once again, the popularity of telemarketing lists is surging. Whether it be our business-to-consumer clients or our business-to-business clients, we have been experiencing a much higher demand for telemarketing lists. Of course, it is obvious that telemarketing is less expensive than direct mailing since postage costs have inflated over the past few years. However, what seems to be interesting to us as list brokers, is that we are seeing a shift back to telemarketing lists from email lists (for purposes of prospecting new clients). Sending emails can be even less expensive than paying agents or sales representatives to make cold [...]

Better Pricing on Lists for Call Centers

In this post-recession era, it seems that businesses are once again starting to market more and more via telephone. We have experienced an increased amount of requests for lists for companies interested in increasing their outbound telemarketing efforts for prospecting purposes. With this increase in demand by general businesses, we've also had a recent influx of requests for leads from call centers. Lists for call centers are typically priced lower than other companies could obtain lists for, since call centers usually purchase higher volumes due to running multiple campaigns for multiple clients. Thus, a cell center is considered a 'list [...]

Does Reputation of Your List Broker Matter?

To state the answer to this question plainly - YES. At least one time per week, a prospective client that calls into to request information from us tells me they are in search of a new list provider due to problems with their previous list broker. I'm only one sales representative here at Caldwell List Company, and I personally hear this at least once a week. This goes to show there are many people out there who are unhappy with their list provider. Given that there are two sides to every story, more often than not, the story from the [...]

Business Lists with Email Addresses – Pros and Cons

The big question, when deciding on what file is going to be the best fit for our clients, is whether or not the email address is mandatory. There are two basic business files that would have this data: one that compiles email addresses and one that does not. The file with email addresses will have more limited counts, since the database either cannot obtain an email address from some of the companies or they cannot verify the address being updated - so it's then removed from the file. Because of this, availability is much larger on the file without email [...]

Why Use a Broker Vs. Major Data Compilers

It's extremely often that a client asks me, "Why should I use you when I can go directly to the data compiler and buy it from their retail division?"  There are a couple answers to that question, and I think once you read them, you'll agree with me and see that using a broker gives the customer a sharp advantage during the list purchase process. Here are a few of the most important reasons I respond with: 1) We have the ability to shop the market for the best list for your request, not just the one specific compiler/database that [...]

Why Direct Mail is on the Rise

From recent conversations we have been having with our customers, it has come to our attention that direct mail is taking back over as a main channel of marketing for many companies. This is not solely based on specific current requests our customers are sending us, but it also based on our clients' future plans for 2015 as well. For so many recent years, direct mail seemed to take a back seat to the new and seemingly trendy digital side of the marketing world. Business owners and marketers wanted to ditch the old tactics and take their shot at learning [...]

Homeowner and New Homeowner Lists

A frequently asked question I receive is what the difference is between 'new homeowner lists' and regular 'homeowner lists.' The easiest way to explain the difference is just that the new homeowner file is able to pull extremely fresh data of people who have recently purchased a new home, as recent as within the last week or two. Regular homeowner lists (not new homeowners specifically) comes from a large basic consumer household database that can pull a specific purchase date or length of residence, but only down to within a couple months recency. This is not to say that the [...]

Entire US Consumer Database Purchase

Over the last six or seven years, we have been taking calls from potential customers asking what our price would be on selling or licensing an entire consumer database for the United States. It is understandable that marketers need to watch every penny, and purchasing an entire consumer database certainly helps save on data costs. However, in the past, this was something we never had a quality source for and never trusted those types of databases. Over the last six years, we have researched, tested, and tried multiple vendors/compilers to see if any of these databases had data even close [...]

Even if Your Company Advertises to Consumers, A Business List Can Help

Business lists are great for multi-channel marketing and for reaching the consumers who work within businesses. For instance, business lists can allow retailers to reach out to consumers who work within businesses nearby that may be a potential customer. Many workers within local businesses do retail shopping during their lunch hour or schedule appointments for the chiropractor, doctor, dentist,  or hair salon. For many businesses that target local areas for prospecting new business, it is easy to be one-dimensional in advertising to consumer households and perhaps miss the opportunity of advertising to the people working within local businesses. At Caldwell [...]

Telemarketing Campaigns Yield Strong Response in Energy Sector

Based on the amount of recent requests we have had from prospective clients within the home/residential energy industry, I was interested to contact some of our current clients in that industry to see what and how they are marketing. These are companies that either broker or carry their own natural gas services, electric/power service, or even solar power options. They typically call or send a direct mailing to homeowners or residents in specific areas that they service. This is hot business right now, and it's bringing us at Caldwell List a healthy amount of new business. What I discovered from [...]