The big question, when deciding on what file is going to be the best fit for our clients, is whether or not the email address is mandatory. There are two basic business files that would have this data: one that compiles email addresses and one that does not. The file with email addresses will have more limited counts, since the database either cannot obtain an email address from some of the companies or they cannot verify the address being updated – so it’s then removed from the file. Because of this, availability is much larger on the file without email addresses. That file really provides a much more comprehensive compilation of business, since the email addresses are not required for each contact. It really depends on whether you are primarily marketing by email, or if you’re primarily using direct mail/telemarketing as your main channel of marketing.
On the file with email addresses, each record will include company name, postal address, phone number (some records have secondary numbers as well), sales volume, employee size, SIC code, website URL, and email address of the contact along with their title.
The emails are guaranteed at 80% deliverable or better, and we also will give you a 20% overage in records free – upfront. This way you don’t pay for undeliverable records. We have a 60 day guarantee on the email hard bounce rate of 20% or less. If there are any additional hard bounces over the 20%, we will give you money back or replacement names.
You can choose to only target one contact per company (taking the highest ranking decision maker), or you can opt to take all decision makers within the company. If you take all decision makers per company, you will have records with the same company name, postal, and phones, but will have different names, titles, and emails.
This file is for unlimited usage, so you can email, mail, or call these contacts as many times as you’d like without having to pay us extra.
All records will have email addresses, and none of the emails will be personal ISPs (gmail, aol, yahoo, etc. – only domains included will be those of their company name).