Monthly Archives: July 2014

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Homeowner and New Homeowner Lists

A frequently asked question I receive is what the difference is between 'new homeowner lists' and regular 'homeowner lists.' The easiest way to explain the difference is just that the new homeowner file is able to pull extremely fresh data of people who have recently purchased a new home, as recent as within the last week or two. Regular homeowner lists (not new homeowners specifically) comes from a large basic consumer household database that can pull a specific purchase date or length of residence, but only down to within a couple months recency. This is not to say that the [...]

Entire US Consumer Database Purchase

Over the last six or seven years, we have been taking calls from potential customers asking what our price would be on selling or licensing an entire consumer database for the United States. It is understandable that marketers need to watch every penny, and purchasing an entire consumer database certainly helps save on data costs. However, in the past, this was something we never had a quality source for and never trusted those types of databases. Over the last six years, we have researched, tested, and tried multiple vendors/compilers to see if any of these databases had data even close [...]

Even if Your Company Advertises to Consumers, A Business List Can Help

Business lists are great for multi-channel marketing and for reaching the consumers who work within businesses. For instance, business lists can allow retailers to reach out to consumers who work within businesses nearby that may be a potential customer. Many workers within local businesses do retail shopping during their lunch hour or schedule appointments for the chiropractor, doctor, dentist,  or hair salon. For many businesses that target local areas for prospecting new business, it is easy to be one-dimensional in advertising to consumer households and perhaps miss the opportunity of advertising to the people working within local businesses. At Caldwell [...]

Telemarketing Campaigns Yield Strong Response in Energy Sector

Based on the amount of recent requests we have had from prospective clients within the home/residential energy industry, I was interested to contact some of our current clients in that industry to see what and how they are marketing. These are companies that either broker or carry their own natural gas services, electric/power service, or even solar power options. They typically call or send a direct mailing to homeowners or residents in specific areas that they service. This is hot business right now, and it's bringing us at Caldwell List a healthy amount of new business. What I discovered from [...]